Online and Offline – Ten Things Your Customer Is Looking For

* trustworthy people – people who keep their word, and are considerate of other peoples time and efforts.

* secure transactions – people want to know their credit card numbers are secure, and will not be compromised.

* respect – folks like to feel that they are more than just a wallet or credit card to you. A sure way to lose

customer base is to not listen, be short, abrupt “not having time for them.”

* real people – to address their needs – it can be quite annoying to have to listen to twelve different options before you can reach a person.

Auto responders are fine for thanking the customer, or letting them know you are away, but do not try to fool the customer into thinking the message was unique and personally sent by an administrator.

* concise, helpful information – when a person is lead to a landing page, and the keywords they used are targeted to a specific point of interest, they can be quickly put off if they have a hard time finding relative specific content that is geared to what they want.

* polite business savvy persons-people who are quick to “get” what they are asking about, if the person feels as though they have to take a survey to get their point across, they will look elsewhere.

* free helps- when your sales page delivers more than they expect, and does so in a professional manner, they do not mind taking more time to fully investigate your offer.

* good business ethics – when people are well satisfied with your business dealings as well as  your

service/product, they are all the more likely to tell others about the experience.

* quick easy answers – when you place quick easy solutions to visitors problems right at their fingertips, you have won their favor.

* results – if a prospect leaves without getting the very thing they came for, they will not come back, nor will they refer others to you.

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Author: Stephen Monday