Ultimate Profits

Change is in the air, and it directly concerns your businesses bottom line profits. You are now living in the twenty-first century. Is your Web presence and advertising tired, outdated, and still counting on that five-year-old sales-copy to deliver savvy, Web wise, customers, racing to your Web site with credit card in hand?

Think about it. They way people find information, research companies, sum up values, and BUY has evolved from the way they did it five years ago. Today’s Web surfers have more targeted search engines, faster computers, image search, video search, and other high tech tools.

The Web has become much more interactive, and people driven oriented. Since the launch of you-tube, social communities, web cameras, and broadband connectivity, the phenomenal aspect of social influence, demands change for businesses.
Communications influence the way people communicate. With pod-casting, video marketing, video email, as well as other high-speed applications, stories and news are flying at the speed of light.

There however is one constant. Whether in pictures or in words, a story is present. The underlying motive in every effective advertisement is to present a solution to a perceived need. Humans are hard-wired to avoid pain or hardships. Problems – or anything that adds discomfort to people’s daily lives, are seen as things they seek ways to find relief from.

Does your Web sales page give clear examples of how your product or services can make their lives easier, solve a pressing problem, save them time or money? People are constantly seeking solutions to these kinds of problems, even unknowingly.
When you creatively present vivid word pictures, that show an obvious problem – then provide an instant solution that is your product or service, this acts as an instant “trigger” to their innermost emotional desires. Something “clicks” in their reasoning, and they think “hey, I need that”, and a sale is made.

It is for this reason, story-based copy, outsells competitors in every niche. A compelling story strikes a nerve in people’s emotions, prompting them to act, more than any other type of communication. This is something they will relate to others, making word-of-mouth still the most effective sales tool ever discovered. Think about it, even Jesus (from the direction of His Father) chose to use parable like similitude’s to convey the Biblical message, and His Fathers truths. The reason He did so, is because no other method of communication is so effective in striking a chord with listeners.

No other method can provide such a clear, concise explanation of the meaning of the message. For this reason, story-based copy is still the king of communications. Story-based copy will always be the preferred method used for buyers and sellers, because it is unsurpassed in sales.

No matter what product or service you sell, story-based copy, can be used to write the Sales or Landing Pages, using creative writing. These pages will sell better and convert more “lookers into buyers” than any other type of advertising.
Bring your Web Sales or Landing Pages into the twenty-first century.

Let http://www.AAAWebcopyservices.com sell your product or service. Let us prove to you that this means of using time-tested, proven selling techniques cannot be beat.

Expert Sales and Landing Page Copy

Do you need expert Sales and Landing Page Copy, for your Web site? Too many people think they can write their own Landing Page copy, only to find that it does not rank well in search engines, as well as does not convert well into Sales. The Internet is full of Sales and Landing pages that are poorly written, not formatted for the Web, as well as contain content that actually hurts their objective to sell.

Most people think that all they have to do is write a Sales Page describing the features of their product, and BAM, people will line up to purchase. This could not be further from the truth. People look upon copy that is full of “hype and flash” with contempt. People are looking for solid, helpful information, the lets them make up their own mind whether the product or service meets their needs.

If you want to truly benefit your visitors, give them valuable information, which is interesting. Prove to them, by having great content, that your first objective, is to be a service to their needs. This helps improve credibility, boosts buyer’s trust, and moves them naturally closer to accepting whatever it is you have to sell.

When they type in targeted keywords, only to find products or services, that are hyped to the nines, offering no more than a shopping cart, and an order now button, you have presented your site just like 99% of the other Web sites, that sell very little.
People feel as though their time is worth something, and if you squander their time by giving them no help in making informed choices about products/services, you are doing them a dis-service, and shooting yourself in the Sales foot, at the same time.

However when their targeted keywords land them on a page, that first addresses their interests, and does so in a way that provides concise, worthy, insightful articles, you have gotten their full attention, and done so in a way that delights their want to know more about the service or products. Then, after you have offered them for free, helpful content, that holds their interest, they do not mind looking at your offer of services or products.

By showing them, the specific benefits to be gained by choosing your service or product, you provide credible reasons why your offer is better than their competitors. Many people surf for information about things, which grab their interests. Once you have provided this to them, and helped them gain insight concerning their keyword search queries, then they do not mind taking time to check out your offers.

Since you provided to them first and foremost, that which they wanted to know more about, chances are, they will continue to stay on your page long enough to opt-in for a Newsletter, or even go ahead and buy, for they feel as though you have not wasted their time.

Stephen Monday is a Web Copy Specialist, Copywriter, and Sales Writer for the Web, and Unique Content Provider. Let http://www.AAAWebcopyservices.com provide you with high impact, unique, compelling, Sales and Landing Page Copy, that converts “lookers into buyers.”

Persuasive Writing

This style of writing is an art. It speaks directly to the “heart” of the matter, and is decidedly for, or against a subject. The whole point of this type of writing, is to win the readers endorsement, gain favor, and have the viewer take a certain action, whether it be to buy a product or service, or opt-in for a Newsletter.
Every seasoned Copywriter worth his or her salt understands the full fundamentals involved in this craft. It is more than just expressing a “point of view,” it is a tool, in the hand of every Sales writer, and wordsmith, to evoke a specific response, from the person who reads the targeted message.
This “targeted message” are words which are aimed at the hearer like an arrow would be aimed at the center spot of a target. Sales and Landing Page writers use this persuasion to the full extent, as well as do commercial writers, speechwriters, television and radio advertisers, to name just a few.
The craft of using words to get peoples full attention then have them agree with the message to the point to where they act on it has evolved quite a bit in the last century. Writers are quickly learning that “hype and flash,” copy is falling on deaf ears.
No longer does the “Get rich quick – without work,” sales-pitch have the impact it once had. Folks have learned the hard way that this promise is empty as a vacuum.

 Today’s persuasive writers know how to reach within, to tug on an emotional level, to get a sure response from readers. People act on what they believe. If a Copywriter goes “over the top” with excessive claims of impossible sounding results such as “Earn Six-Figures Easily, Overnight,” red warning flags go up in the mind of the prospect.

The claim sounds unbelievable, resulting in no desired action being taken, from the hearer/reader. Today’s persuasive writer may use a subtle, under the radar approach, or may be direct, earnest, and specific. Direct mail has been a huge moneymaker for the writing industry for many years, and without the persuasive writers, they would have no market.

The very act of using well-crafted words to sell, has been around every since man first put letters together, to form words. A well-written letter can do or undo great things. Is it not a letter of pardon, which may free a man from prison? Is it not as well, the handwritten word of a jury, which may send a man to prison?

Persuasive writers sometimes use the argument/question format to make a point. They validate their claim, while proving/disproving an aforementioned question. There are many ways to empower the art of persuasion; it only takes imagination and forethought. The best Copywriters use an arsenal of tools in which to get the job done. They often use “emotional triggers” to provoke a desired response.

Stephen Monday is a professional Web Copywriter, Web Copy Specialist, and Unique Content, Sales Writer for the Web.

                Ten Things: Your Customer Is Looking For

Ø Trustworthy people — people who keep their word, and are considerate of other people’s time and effort. People who care enough about the work they do for their employer, to remember customer names, their most likely requests, as well as other considerate efforts.

You will reap many rewards in doing these things. Repeat business doubles with this practice.

Ø Secure transactions — people want to know their credit card numbers are secure, compromising not, their numbers. When speaking business conversations, they are polite enough to close doors, keeping their voices down when speaking private matters concerning sensitive information.

Ø Respect — folks like to feel that they are more than just a wallet or credit card to you. A sure way to lose customer base is to not listen, be short, abrupt “not having time for them.” No matter how “busy” the office, the employees should never give someone the “bums rush” or make them feel as though they are unworthy of their time.

Ø (phone) — Real people to address their needs — it can be quite annoying to have to listen to twelve different options before you can reach a person. Auto responders are fine for thanking the customer, or letting them know

you are away, but do not try to fool the customer into thinking the message was unique, and personally sent by an administrator. Answering machines that pick up on the first ring, even when there are many workers who are available to answer, can be a put off.

Ø Concise, helpful information — when a person is lead to a landing page, targeted keywords are used to a specific point of interest.  How quickly, can they be put off if they have a hard time finding relative, specific content that is geared to what they want? Page’s  having way too much flash and animation take way too long to load, and promote the designer of the site,  instead of the business or services they operate, and are not “impressive” to page visitors.

Ø Polite business savvy persons — people who are quick to “get” what they are asking about, if the person feels as though they have to take a survey to get their point across, they will look elsewhere. I have no problem with any nationality or peoples, yet employers should not use those who speak such broken — heavily accented English, as employees who primarily speak on the phone all day. How much business could be lost because the caller cannot understand?

Ø Free help — when your sales page delivers more than they expect, and does so in a professional manner, they do not mind taking more time to fully investigate your offer. Say, I am interested in buying a small gift for my secretary’s good work, but am not up to speed on the implied meanings of

certain colors, and all I find on the order page are pictures and prices, do you think I would take a chance and just pick a color I like, without knowing the implied color message? Because if my secretary is best friends with my wife, my budget is small, so I send her a single red rose, how do you think that would go over with my wife?

Ø Good business ethics — when people are well satisfied with your business dealings as well as your service/product, they are all the more likely to tell others about the experience. A follow-up thank you call or email, thanking the customer for their purchase, as well as for choosing your service, goes a long way.

Ø Quick easy answers — when you place quick easy solutions to visitor’s problems right at their fingertips, you have won their favor. Even having books on the waiting room table relating to their service or product is a nice touch. Having a “local call only” phone in the waiting room is thoughtful for the ones who may have not charged or brought their phone.

Ø Results — if a prospect leaves without getting the very thing they came for, they will not come back, nor will they refer others to you. This is why unique, content-rich articles that are entertaining to read, as well as informative, enhance the visitor experience. For example to process someone’s credit card and charge them, and THEN tell them that the said product is on back order–this is NOT the preferred result they were looking for.

This is rock solid sound advice, about how to treat customers. After all, THEY are your business. Good “people skills” require your employees to do these things. For you know as well as I do that “what goes around comes around.”

Note: please visit  http://www.AAAWebcopyservices.com  (This Newsletter is featured on the

BestEzine pages hosted by www.Ezinearticles.com and has been viewed 421 times)

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In todays modern society people are tired of the old, over – hyped, moon promising copy which seemed to be the only way that worked to get people to reach for their credit card.

We are forever bombarded by space ads, billboards, print ads, audio ads, stick on ads, as well as commercials, infomercials, radio  advertisments, even tee shirts with sales print!    While there will always be a business need to “get their message out there” there are highly effective ways of doing so without all of the “hard – sell” overkill  stalking our senses

with brash “in your face” techniques.  The Web is a social interactive phenomenon that is continually evolving into a more “user friendly” medium.  Copy writing that used to set block buster sales records, are quickly losing ground to a new hybrid of communications which is fast proving to be a better way to reach the masses, without nearly as much “bells and

whistles” flash animations, and shock oriented pitches.  Commercials are becoming more amusing, yet still show obvious benefits.  Print and space ads have morphed into  more subtle messages – without losing their attention grabbing qualities. Why is this? 

 It is because people have been so over exposed to hyped up claims, they no longer hold their credibility.  People have been so burned by “flood your bank account with sales orders overnight” claims, they have become immune to their “bared teeth”  approach.

Most people are driven by their in-born desires, wants and needs. Many who go on-line to

search for this desire fueled want, wish to further their knowledge and understanding of the

benefits to be gained by it.  If all they find is the said product or service which “claims to be the best in the business” they are still left with the desire to “justify” their reasons for wanting it in the first place.

However when they find the same product or service that clearly and concisely “shows” them why they desire to have it, they have justifiable proof of how and WHY it will make them happier, appear wiser, look better, feel important, more knowledgeable, perceive its hidden values, and overall make them much more pleased with their purchase.

The best copywriters know how to present products and services in such a way, the prospect WANTS to buy, for all of the reasons which made them desire it from the beginning, are

clearly and plainly laid before them, without  a whole lot of meaningless hype and flash. A well written article, which is content rich, informative as well as entertaining, will

out sell copy that is blatantly hyped as the “best thing since sliced bread.”  Simply because the copy addresses exactly what the prospect was looking for, and it delivered it in a way

that showed them why and how the product/service delivers them their desired results. People do NOT like to be “sold” they much would prefer to be “shown” the benefits and

reasons that compelled them to search for more information on said product or service. Look at your sales page copy, and ask yourself these questions.  Do you use hype and

glitz the customers could care less about, or do you deliver relevant helpful information that naturally move the prospect closer to the sale?   Is your copy tired and outdated?

Telling them about you and your product, INSTEAD, of targeting their want and need to be shown why they would want the benefits of the offer?  Do you have unique, rich content which details and informs them in ways they can picture themselves reaping from said product or service, and be happy about it at the same time?

Step into the twenty first century, let me prove to you that the proven methods stated above will have customers clamoring for your offer, and gladly telling their friends about it as well.

You have a good product or service – but poorly written sales page copy could be severely costing you, hundreds, or even thousands of dollars a month.

It will cost you nothing to have me assess your web-page copy, it could be costing you a lot without you even realising it.

Visit my multiservice copywriting page, and take full command of your websites investment!

I have a moneyback guarantee that my copy will outperform your existing sales page. What have you got to lose by NOT giving it a try?  Great copy can improve sales by as much as 400 to 900% !      Please visit:   http://www.AAAWebcopyServices.com   TODAY!

Author: Stephen Monday

You have seen the advertisement “simply fill in a few blanks” hit the “create button” and presto – out pops a winning sales page letter which can outperform some of the top copywriters.”

While on the surface the copy may appear to do the job, several crucial elements are completely left out. Every sales letter should have search engine optimized keywords that are specific to the niche being marketed to. 

How will the search engines find the page if only  “a few blanks” of specific niche keywords are utilized?  Every sales letter page that “pulls” a double digit conversion to become the “control” is laced with keywords that have been carefully selected by the webmaster. 

There ARE no shortcuts which will outperform the best copywriters, for far too many elements have to be in place to write the “winning” package that will easily beat the existing control.  The software does no research, it simply uses catch phrase copy that is used in most marketing packages.

These can actually diminish the effectiveness of your unique selling proposition.   These may prove to be fine for print or space ads, but to imply writing software can outperform a well crafted draft and “beat the control” is outrageous!  

An email sales message campaign, in which very short copy is used, and is not dependant on keyword optimization could very well merit use of such software, especially for those who know very little about effective marketing copy. 

But when it comes to advertising on the Web, many have tried to use the “control” of a direct mail campaign, only to find that it bombed.

People on the Web search for specific content as well as information concerning whatever product or service they have need of.  To  place your online business reputation on the line

with a sales page generated by software is akin to trying to catch a small mouth bass while fishing with an eight ounce saltwater artificial bait. 

It may get some looks…but what small mouth is actually going to strike it?

Why do not the huge fortune 500 companies who depend on content managers and copywriters use such software?  Simply because they know and understand that  content

managers use all twelve or more elements which will in time pay them many times over the cost of their investment, so the integrity and quality content, their customers are looking for will remain intact. 

They know how they got to the top of their niche, so to them a shortcut program will not even glean a second look.

For proven copy that sells and sizzles, go to one that is as much interested in increasing your bottom line as you are!  Your vested interest is mine as well, for when I hit you the home run we both win, for your positive testimony concerning my effort rewards me with

other eager clients who are looking for the same results.

Visit:      http://www.AAAWebcopyServices.com  today!

* real people – to address their needs – it can be quite annoying to have to listen to twelve different options before you can reach a person.

Auto responders are fine for thanking the customer, or letting them know you are away, but do not try to fool the customer into thinking the message was unique and personally sent by an administrator.

* concise, helpful information – when a person is lead to a landing page, and the keywords they used are targeted to a specific point of interest, they can be quickly put off if they have a hard time finding relative specific content that is geared to what they want.

* polite business savvy persons-people who are quick to “get” what they are asking about, if the person feels as though they have to take a survey to get their point across, they will look elsewhere.

* free helps- when your sales page delivers more than they expect, and does so in a professional manner, they do not mind taking more time to fully investigate your offer.

* good business ethics – when people are well satisfied with your business dealings as well as  your

service/product, they are all the more likely to tell others about the experience.

* quick easy answers – when you place quick easy solutions to visitors problems right at their fingertips, you have won their favor.

* results – if a prospect leaves without getting the very thing they came for, they will not come back, nor will they refer others to you.

please visit:   http://www.AAAWebcopyServices.com

Author: Stephen Monday

For all of your content management needs, AAA Web Copy Services has launched a website where you can get high end, top notch copy that sizzles.  Guaranteed to outperform

your existing copy on your sales page, $500.00 will get you polished marketing copy which is keyword rich for your SEO (Search Engine Optimization).  Savvy, high impact copy, laden with “emotional triggers” that will have prospects jumping at your offer

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They will pay you many times over and give you an edge on your competition.  Let YOUR articles earn you enough new eager prospects to PAY FOR your pay-per-click program.

Get a greater return on investment!  – “PAY LESS, and still get the BEST” -

visit:   www.AAAWebcopyServices.com     today!

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