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Persuasive Writing

This style of writing is an art. It speaks directly to the “heart” of the matter, and is decidedly for, or against a subject. The whole point of this type of writing, is to win the readers endorsement, gain favor, and have the viewer take a certain action, whether it be to buy a product or service, or opt-in for a Newsletter.
Every seasoned Copywriter worth his or her salt understands the full fundamentals involved in this craft. It is more than just expressing a “point of view,” it is a tool, in the hand of every Sales writer, and wordsmith, to evoke a specific response, from the person who reads the targeted message.
This “targeted message” are words which are aimed at the hearer like an arrow would be aimed at the center spot of a target. Sales and Landing Page writers use this persuasion to the full extent, as well as do commercial writers, speechwriters, television and radio advertisers, to name just a few.
The craft of using words to get peoples full attention then have them agree with the message to the point to where they act on it has evolved quite a bit in the last century. Writers are quickly learning that “hype and flash,” copy is falling on deaf ears.
No longer does the “Get rich quick – without work,” sales-pitch have the impact it once had. Folks have learned the hard way that this promise is empty as a vacuum.

 Today’s persuasive writers know how to reach within, to tug on an emotional level, to get a sure response from readers. People act on what they believe. If a Copywriter goes “over the top” with excessive claims of impossible sounding results such as “Earn Six-Figures Easily, Overnight,” red warning flags go up in the mind of the prospect.

The claim sounds unbelievable, resulting in no desired action being taken, from the hearer/reader. Today’s persuasive writer may use a subtle, under the radar approach, or may be direct, earnest, and specific. Direct mail has been a huge moneymaker for the writing industry for many years, and without the persuasive writers, they would have no market.

The very act of using well-crafted words to sell, has been around every since man first put letters together, to form words. A well-written letter can do or undo great things. Is it not a letter of pardon, which may free a man from prison? Is it not as well, the handwritten word of a jury, which may send a man to prison?

Persuasive writers sometimes use the argument/question format to make a point. They validate their claim, while proving/disproving an aforementioned question. There are many ways to empower the art of persuasion; it only takes imagination and forethought. The best Copywriters use an arsenal of tools in which to get the job done. They often use “emotional triggers” to provoke a desired response.

Stephen Monday is a professional Web Copywriter, Web Copy Specialist, and Unique Content, Sales Writer for the Web.

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How many hit songs have hit the airways, that were not written by the artist?   Yet they collect royalties, have their name listed as the composition writer and receive all the benifits. 

Much more than you would beleive.  How is this possible?  They simply know someone who is a gifted ghostwriter.

Even books, political speeches, jingles, commercials have been ghostwritten.  How many in the music industry may be gifted singers, great instrumentalists, or music composers, who could greatly further their career if only they had the ability to write hit lyrics?

On the other hand, how many great songwriters cannot play an instrument, or even sing well enough to produce a professional demo?   For them there are music composition experts who can take their lyrics and put them to music, and produce demos that get contracts!

      Perhaps you are an aspiring artist, whose career is begining to blossom…you may be a professional singer…who simply works the nightclubs…but are yet limited to doing “covers” of other artists songs…if only you could songwrite! 

 Everyone has told  you:“you can make a decent living doing gigs, but unless you write your own songs, compose your own music, and develop your own style and signature sound, you will never make it big”,  are they right?  

 Well yes and NO, without ownership rights to your own “hit”, it will be impossible to get airplay, on any major broadcast medium.

      All of the big record labels are looking for that next “hit” that sets their artist apart from the “rest of the crowd”.  It only takes ONE, major hit song- to make its owner and label, a lifetime of royalties! 

 It takes a “hit”  just to get airplay nowadays..Here is where the GOOD NEWS comes…as a unique singer/songwriter and gifted instrumentalist, I have played some of all of it.   As a youngster I started with country,

then moved to rock, then metal, then classical, and finally fingerstyle guitar and Gospel. I simply love music and guitar, and songwriting.  Would you laugh out loud if I told you that the LORD has gifted me with a voice and style of singing that is a lot like Merle

Haggard/Alan Jackson?  What if I told you as well that I can play solo guitar of Chet Atkins, and others such as the famous aussie “Tommy Emmanuel” -”Angelina”?   I started guitar 42 years ago, at the age of eight, and now I can play anything I set my mind to. 

 Since I became a minister of the Gospel in the year 2000, I have written over 60 Gospel songs.

    I am sure that I have as well, written an equal number of country.  Why have you not heard me on the radio?  You could ask that question to thousands of truly gifted singers

and songwriters…the answer is still the same…”it is all in whom you know” in the music industry.   Have I written any songs/music that have been picked up by big name professionals?

Yes.  Nashville artist Terri Williams (she kept the Rhyman auditorium  packed for five years straight doing Patsy Cline, in Nashville) picked up and recorded “Only True Love Grows”, a song I wrote and demoed in the mid ninties.  It was for a International label

and was not released in the United States.  It did however receive accolades as a “hit” status from being played on the internet thousands of times.  In fact it can still be heard by

going to www.radiocountry.org  and clicking on Songwriters then scroll down to the name Stephen Monday.

    In fact just this year the song was pitched by Charlie Ray to a well known country artist who is going to record and release it this year.  Enough about me..Lets talk about YOU.  

If you are a singer who has some songs that you know are “good” but you know as well that they could be better if only the music composition had that “edge” of being fresh and unique,

 without sounding just like everyone else…mabey the lyrics just need a little tweaking to bring it up to “hit” quality.  Or if you have songs, but cannot sing well enough to produce a professional sounding demo, or play an instrument well enough to

know how to arrange the music.  I can help you!    I have a multitrack digital recording studio in my living room, as well as a professional studio P.A. that has stereo  wired mic inputs.  I play a gibson hollow body epiphone guitar that is curly beige maple, I use for

performing and recording.  It is now a collectors item, and I have been offered $5,000.00 cash for it, ten years ago.  I turned that offer down, for I have yet to find a guitar that plays as well, or sounds any better than it!

Back to you…how can I help you?   You simply tell me what style music you want, or the topic of a song idea…I will not only write you the song, but demo it on a professional format (digital c.d.-NOT a computer recording).  If you have a quality song, but need

a professional arrangement of music for it, then I am your guy as well.

   You can have your song put to c.d. (digitally mastered) along with lead guitar tracks   back up harmony, drums keyboard, ect. the full package for $300.00!  This recording

I guarantee, you would be happy to let the big labels listen to as a demo song!  Why spend $1000.00 to $1,500.00 to get a studio and professional musicians, when you can have your demo made much faster, and much less expensive? 

Yet still have a quality recording that sounds good enough to reproduce, self publish, and resell yourself- as YOU would retain all rights through copywrite.

Need a hit song, to further your musical career?   Let me ghostwrite YOU a song!  And demo it!  If you are looking for help in songwriting, and or music composition…look no

further!   If you wish to veiw a video of me playing the guitar doing a tough composition like solo artist “Tommy Emmanuel”-”Angelina” simply go to this page and watch the video!

http://www.truth-witness.com     the first two songs are gospel, if you wish, simply click the green arrow under the “showplayer” to get past the first two songs.  “Angelina” is the third song.

Remember it only takes one “hit” to get noticed by major record labels!  If you already have your foot in the door, make SURE that you present them with something that could get you a recording contract!

If you would like to speak to me concerning what you need help in, just email me at stepmonday@aol.com  and we can set up a call time…or even video conference.

Even if you just have a website, and want professional content, I am a professional Web copywriter as well.  See some of my business copy in this blog titled

“Your Website:Tomorrows Storefront”!

Here is to YOUR sucess!                                                                   Stephen  Monday