Ten Things: Your Customer Is Looking For

 

 

Ø Trustworthy people — people who keep their word, and are considerate of other people’s time and effort. People who care enough about the work they do for their employer, to remember customer names, their most likely requests, as well as other considerate efforts.

You will reap many rewards in doing these things. Repeat business doubles with this practice.

 

Ø Secure transactions — people want to know their credit card numbers are secure, compromising not, their numbers. When speaking business conversations, they are polite enough to close doors, keeping their voices down when speaking private matters concerning sensitive information.

 

Ø Respect — folks like to feel that they are more than just a wallet or credit card to you. A sure way to lose customer base is to not listen, be short, abrupt “not having time for them.” No matter how “busy” the office, the employees should never give someone the “bums rush” or make them feel as though they are unworthy of their time.

 

Ø (phone) — Real people to address their needs — it can be quite annoying to have to listen to twelve different options before you can reach a person. Auto responders are fine for thanking the customer, or letting them know

 

you are away, but do not try to fool the customer into thinking the message was unique, and personally sent by an administrator. Answering machines that pick up on the first ring, even when there are many workers who are available to answer, can be a put off.

 

Ø Concise, helpful information — when a person is lead to a landing page, targeted keywords are used to a specific point of interest.  How quickly, can they be put off if they have a hard time finding relative, specific content that is geared to what they want? Page’s  having way too much flash and animation take way too long to load, and promote the designer of the site,  instead of the business or services they operate, and are not “impressive” to page visitors.

 

Ø Polite business savvy persons — people who are quick to “get” what they are asking about, if the person feels as though they have to take a survey to get their point across, they will look elsewhere. I have no problem with any nationality or peoples, yet employers should not use those who speak such broken — heavily accented English, as employees who primarily speak on the phone all day. How much business could be lost because the caller cannot understand?

 

Ø Free help — when your sales page delivers more than they expect, and does so in a professional manner, they do not mind taking more time to fully investigate your offer. Say, I am interested in buying a small gift for my secretary’s good work, but am not up to speed on the implied meanings of

 

certain colors, and all I find on the order page are pictures and prices, do you think I would take a chance and just pick a color I like, without knowing the implied color message? Because if my secretary is best friends with my wife, my budget is small, so I send her a single red rose, how do you think that would go over with my wife?

 

Ø Good business ethics — when people are well satisfied with your business dealings as well as your service/product, they are all the more likely to tell others about the experience. A follow-up thank you call or email, thanking the customer for their purchase, as well as for choosing your service, goes a long way.

 

Ø Quick easy answers — when you place quick easy solutions to visitor’s problems right at their fingertips, you have won their favor. Even having books on the waiting room table relating to their service or product is a nice touch. Having a “local call only” phone in the waiting room is thoughtful for the ones who may have not charged or brought their phone.

 

Ø Results — if a prospect leaves without getting the very thing they came for, they will not come back, nor will they refer others to you. This is why unique, content-rich articles that are entertaining to read, as well as informative, enhance the visitor experience. For example to process someone’s credit card and charge them, and THEN tell them that the said product is on back order–this is NOT the preferred result they were looking for.

 

This is rock solid sound advice, about how to treat customers. After all, THEY are your business. Good “people skills” require your employees to do these things. For you know as well as I do that “what goes around comes around.”

Note: please visit  http://www.AAAWebcopyservices.com  (This Newsletter is featured on the

BestEzine pages hosted by www.Ezinearticles.com and has been viewed 421 times)