You have seen the advertisement “simply fill in a few blanks” hit the “create button” and presto – out pops a winning sales page letter which can outperform some of the top copywriters.”
While on the surface the copy may appear to do the job, several crucial elements are completely left out. Every sales letter should have search engine optimized keywords that are specific to the niche being marketed to.
How will the search engines find the page if only “a few blanks” of specific niche keywords are utilized? Every sales letter page that “pulls” a double digit conversion to become the “control” is laced with keywords that have been carefully selected by the webmaster.
There ARE no shortcuts which will outperform the best copywriters, for far too many elements have to be in place to write the “winning” package that will easily beat the existing control. The software does no research, it simply uses catch phrase copy that is used in most marketing packages.
These can actually diminish the effectiveness of your unique selling proposition. These may prove to be fine for print or space ads, but to imply writing software can outperform a well crafted draft and “beat the control” is outrageous!
An email sales message campaign, in which very short copy is used, and is not dependant on keyword optimization could very well merit use of such software, especially for those who know very little about effective marketing copy.
But when it comes to advertising on the Web, many have tried to use the “control” of a direct mail campaign, only to find that it bombed.
People on the Web search for specific content as well as information concerning whatever product or service they have need of. To place your online business reputation on the line
with a sales page generated by software is akin to trying to catch a small mouth bass while fishing with an eight ounce saltwater artificial bait.
It may get some looks…but what small mouth is actually going to strike it?
Why do not the huge fortune 500 companies who depend on content managers and copywriters use such software? Simply because they know and understand that content
managers use all twelve or more elements which will in time pay them many times over the cost of their investment, so the integrity and quality content, their customers are looking for will remain intact.
They know how they got to the top of their niche, so to them a shortcut program will not even glean a second look.
For proven copy that sells and sizzles, go to one that is as much interested in increasing your bottom line as you are! Your vested interest is mine as well, for when I hit you the home run we both win, for your positive testimony concerning my effort rewards me with
other eager clients who are looking for the same results.
Visit: http://www.AAAWebcopyServices.com today!
