Every effective sales writer – has super weapons at their disposal. The keyword here is effective. In today’s skittish markets, pages have to stand “head and shoulders” above their competitors, to rake in the greenbacks.
Their approach is clear, concise, hard hitting, without using hype, or flash. It is basic “old school” storytelling, using vivid word pictures, to generate clear visions of the benefits gained by acting on the main objectives.
This emotional “pull” is the engine that drives sales pages to work.
History proves it – word of mouth is still the best selling tool of the trade in marketing. It has been that way for thousands of years, and will not change.
The very best copywriters arm themselves with this insight, and transfer the proof of this method into copy that gets people to act.
They do not stray from the direct connection they obtain with their audience. Once they grab attention, they hit hard and fast with the “less is more” approach to their copy.
Most Internet users scan most of the copy they come into contact with, and if they see enough keywords that grab their interests, only then will they carefully read the document. Many sales writers fail to understand this concept of writing.
They plod along as if every reader is interested in the smallest detail of what is being said, and skip the main objective every sales document should carry. The “reason to act,” or “call to action” is the most important part of any sales copy.
If their message does not prompt the reader into an action – such as buying the product/service, or entering their email address, to obtain more information, the “sales” copy has failed to do the work.
Is your sales page or landing page failing to do the work? Are the conversion rates your sales pages are getting, lower than what you expected?
If so, then get back to the basic fundamentals of great copy. Start by comparing your sales page to this list of very important elements that need to be incorporated into the page. If some or all of these elements are left out of the copy, it will fail to do the job.
Attention Grabbing Headlines/Tag-lines
Response-based body copy that compels action
Strong USP (Unique Selling Proposition)
Bullets of Benefits
Sub headlines, Web Formatted
Strong “call To action,” close (response based)
This is a list of proven methods, – an outline for sales and landing pages that works. To stray from this list means not only less sales, but less traffic generated. This also serves to help achieve a good page rank from the search engines.
Copy that pays you is all about getting copy that does the work you intend for it to do. It not only sells better, it gets more traffic, and gets you a better page rank in the search engines.
Check your sales and landing pages, and look at their performance. Are they selling as much, or better than your best online competitors?
If their conversion rates are low, let a good sales writer for the Web write your copy, and watch the response rates go way up. You will be able to measure the difference in dollars and cents.
